Comments on: “To See How Credit Unions Are Different, Please Click ‘A’ on Your Remote …”

By: Tony Mannor

Tony Mannor — Mon, 29 Oct 2007 22:40:08 +0000

Very nice. The script positions the CU perfectly.

I’m sure that the banks will “Stop Laughing” as soon as they see this.

By: The Credit Union Warrior

The Credit Union Warrior — Fri, 26 Oct 2007 14:29:39 +0000

My hat’s off to Charlotte Metro. Great way to market to your community charter! Wake Forest guy, Charlotte Hornets guy, unique person (skill, height, etc.) – awesome choice for a spokesman! Now, you are an early adopter of a new digital cable technology! Awesome job!

By: CU Communicator

CU Communicator — Tue, 23 Oct 2007 19:57:46 +0000

@Morriss – Agreed on all points. Muggsy is big (so to speak) in Charlotte, and is one of the few stars of the Hornets era who has retained a high level of visibility in the area over the years.

He was also a CMCU member before he was a CMCU pitchman – which given his bio, makes perfect sense.

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 23 Oct 2007 16:57:37 +0000

It’s a good spot.

By: Morriss Partee

Morriss Partee — Tue, 23 Oct 2007 15:29:21 +0000

Hey Jeff! Thanks for letting us know about this. Normally I’m not a big fan of celebrity endorsements for CUs… after all, aren’t we all about treating the members like rock stars? But in this case, Muggsy himself is a classic underdog who succeed against tall odds… literally. And obviously the campaign is working! Love the innovation of the interactivity.