Members Credit Union Honors Its Rock on the Front Lines

As Denise Wymore blogged early this week, a true brand builder has made like Elvis and left the building. Members Credit Union’s building, that is. Jeanine Miller, who anchored the front lines of the credit union for 44 years, retired on Tuesday.
Members threw an all-out bash to honor the soft-spoken Jeanine, [...]

Of Rorschach and “The Video”

I am here to confess my sins when it comes to the masterful CU Difference video that debuted last week courtesy of Larissa Walkiw, who is the Young & Free Alberta spokesperson. The video, which I first saw Thursday on the CU Brand Blog, is making big waves.
But an exchange on [...]

PR Update: Subprime Recedes, Recession Leads as Issue for 2008

The subprime mortgage issue first appeared as a mere blip on the radar screen nearly a year ago, but has reached a crescendo lately as foreclosures rise, markets fall and uncertainty reigns in the minds of many. Taken as a PR ”talking point” however, it looks to me like the subprime mortgage storyline is receding.
As you know, two credit unions in [...]

Charlotte Metro Credit Union Rolls out Latest TV Ad

The NBA Charlotte Bobcats take center stage in this latest TV ad for Charlotte Metro Credit Union. The ad spotlights the products and services offered by CMCU, and the fact that membership is open to people in the Charlotte area. Check it out!

Keri Brown Still Passes Away

Deb McLean just called to let me know that Keri Brown Still passed away yesterday after a courageous battle with ALS. She was just 29 years old and leaves behind a loving husband and young daughter, not to mention many other family members and friends who loved her dearly.
For those of us who had the [...]

Summit Credit Union Starts Webinar Program for Members

Some credit unions are investing in their members by offering free financial seminars, which is of course a smart move in a society that lacks many basic budgeting skills. A common problem with these seminars is getting people to show up – people see the value, they just have so many other commitments and time [...]

What Credit Unions Can Learn from the “Huckaboom” and “Obam-e-non”

Its always fun when political pundits and their “conventional wisdom” get a swift kick in the pants as they did last week in the Iowa Caucuses. Both Barack Obama and Mike Huckabee defied the odds by winning impressive victories in the first real test of the 2008 presidential election campaign.  
It remains to be seen if either [...]

Club Accounts … Dinosaurs or Differentiators?

I like the hard-working marketers that I know in credit unions and elsewhere, but I can’t imagine marketers as a rule like me too much. Why? You’ve heard of that consumer sweet spot for marketers called the “early adopter”?  
That ain’t me. I’m nestled safely in the consumer niche known as ”Are you nuts?! I can’t believe you don’t [...]

Charlotte Metro CU Rolls out Latest Muggsy Ad

Charlotte Metro Credit Union, which rolled out an advertising campaign featuring former NBA star (and CMCU member) Muggsy Bogues in 2007, recently rolled out a new ad in the series. The spot, which is airing on the Charlotte FOX, ABC and NBC affiliates, focuses on the CMCU web site, which got a complete makeover last year.
CMCU Director of Marketing Nathan Tothrow [...]