For those credit unions that have chosen not to participate in Social Media, it seems that there’s a very natural and understandable tension at work: in a world where marketing campaigns are measured in terms of loans made and assets grown (ROI), how can you concretely measure the value of a blog?
In pondering this question, I called up Marketing [...]
Filed under: Communications, Credit Unions, Marketing Diva, blogging | 8 Comments »
