Comments on: The Paulson Plan: What’s A Credit Union to Do? http://cucommunicator.wordpress.com/2008/04/07/the-paulson-plan-whats-a-credit-union-to-do/ A very small corner of the Web fighting to make credit unions the worst kept secret in the world. Sun, 29 Mar 2009 21:54:05 +0000 http://wordpress.com/ hourly 1 By: CU Communicator http://cucommunicator.wordpress.com/2008/04/07/the-paulson-plan-whats-a-credit-union-to-do/#comment-386 CU Communicator Mon, 07 Apr 2008 18:08:36 +0000 http://cucommunicator.wordpress.com/?p=141#comment-386 Ron - thanks for spelling that out, and clarifying it. And I could not agree more - I stick with my credit union because of a few key experiences I've had with them over the years. I think it's these kinds of experiences that can tell your credit union's story to people who may be otherwise unaware. Sorry to have missed BarCamp - sounds like it was a great time. Thanks again for leaving a comment. Ron – thanks for spelling that out, and clarifying it. And I could not agree more – I stick with my credit union because of a few key experiences I’ve had with them over the years.

I think it’s these kinds of experiences that can tell your credit union’s story to people who may be otherwise unaware.

Sorry to have missed BarCamp – sounds like it was a great time. Thanks again for leaving a comment.

]]> By: rshevlin http://cucommunicator.wordpress.com/2008/04/07/the-paulson-plan-whats-a-credit-union-to-do/#comment-385 rshevlin Mon, 07 Apr 2008 17:26:23 +0000 http://cucommunicator.wordpress.com/?p=141#comment-385 Thanks for mentioning that quote, but I'm not sure you've captured my intention. Marketers (e.g., Godin) talk about "telling authentic stories." Those stories are nice, but they're NOT what drives emotional loyalty with customers/members. It's the stories the CUSTOMERS tell, and most importantly, the ones they tell THEMSELVES. In their heads. The subconscious reasons why they choose the same box of cereal every time, prefer the gas station on the SW corner to the one on the NE corner, and why -- despite the fact that they might get a better rate and/or lower fees at a bank or CU down the street -- they stay with YOUR credit union. These stories are often borne from the experiences they have with the firms they're loyal to. And when you combine an emotional situation with an outstanding experience, if you're lucky, what you get is a "story that the customer tells him/herself." Thanks for mentioning that quote, but I’m not sure you’ve captured my intention. Marketers (e.g., Godin) talk about “telling authentic stories.” Those stories are nice, but they’re NOT what drives emotional loyalty with customers/members.

It’s the stories the CUSTOMERS tell, and most importantly, the ones they tell THEMSELVES. In their heads. The subconscious reasons why they choose the same box of cereal every time, prefer the gas station on the SW corner to the one on the NE corner, and why — despite the fact that they might get a better rate and/or lower fees at a bank or CU down the street — they stay with YOUR credit union.

These stories are often borne from the experiences they have with the firms they’re loyal to. And when you combine an emotional situation with an outstanding experience, if you’re lucky, what you get is a “story that the customer tells him/herself.”

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