GAC Coverage: NC Gears Up for Hill Visits

Day two of the GAC agenda is winding down in Washington, DC. While talk still centers on the NCUA Corporate Stabilization Plan and the financial crisis, the official reason for our trip lies just ahead – taking our message to NC’s elected leaders in Washington, DC.
This trip will not only represent a change in location (from [...]

The Annual Premier Federal Credit Union Hot Dog Sale: A Tasty Example of People Helping People

For the last few summers, the staff at Premier Federal Credit Union has set aside a day to put together a Hot Dog Sale outside their Greensboro headquarters on Yanceyville Street. This event is not only fun, but also quite the bargain – you can get two yummy made-to-order hot dogs, chips, homemade dessert and a drink for five [...]

Charting the ROI on Good Vibes (and Ugly Cars) … The I Love My Hoopty Campaign

For those credit unions that have chosen not to participate in Social Media, it seems that there’s a very natural and understandable tension at work: in a world where marketing campaigns are measured in terms of loans made and assets grown (ROI), how can you concretely measure the value of a blog?   
In pondering this question, I called up Marketing [...]

What Credit Unions Can Learn from the “Huckaboom” and “Obam-e-non”

Its always fun when political pundits and their “conventional wisdom” get a swift kick in the pants as they did last week in the Iowa Caucuses. Both Barack Obama and Mike Huckabee defied the odds by winning impressive victories in the first real test of the 2008 presidential election campaign.  
It remains to be seen if either [...]

Putting out an Amber Alert for the CU Skeptic

Last month, Trey Reeme blogged about the mysterious CU Skeptic, who recently started a blog. Our shadowy CU Skeptic put on a cloak of anonymity and announced to the world that he was not “drinking the CU kool-aid.”
“Cool,” I thought at the time – this fellow could stir the pot a bit and perhaps help us [...]

We Pause to Give Thanks for This Server Meltdown …

There seems to be a lot of pessimism in credit union circles these days. Member growth seems to be a lot less than we’d like, and surveys show that people who don’t know about us really don’t know about us.
Meanwhile, new competitive threats seem to emerge weekly in the tech-happy world we live in. Companies [...]

Reporter to Address Northwest Chapter

Greetings from a sloppy Greensboro! After about a half inch of snow this morning, there’s a little freezing rain outside this afternoon. We’ve seen better days around these parts!
Anyway, I wanted anyone out there in “credit union land” who is interested to know that Richard Craver, who is a business reporter for the Winston-Salem Journal, [...]

Welcome to CU Communicator!

Greetings fellow travelers!
Welcome to CU Communicator, a blog designed to share information about the creative ways in which credit unions are getting the word out about the value credit unions bring to consumers! As most CU marketers and PR types know, there’s not a lot of money in the budget for advertising. To be successful, [...]