The Luke Johnson Phone Experiment

In my down time, watching You Tube videos is one of my favorite ways to relax and kill some time. (In fact, You Tube is an exceptionally good time killer.) This morning, I was scanning the list of featured videos on the You Tube home page and came across the “Luke Johnson Phone Experiment.”

Johnson, a 27-year-old fellow from Gilbert, Arizona, posted a video on You Tube four months ago asking people to call him on his cell phone. There were no rules – just the simple invitation to call day or night and talk about whatever you like.

The result? So far, Johnson has received tens of thousands of calls from all over the world (from as far away as China!), plus numerous news stories on outlets including CNN plus other television and print media. There are also reports that as a result of all the attention Johnson has garnered, you’ll soon see him as a cell phone pitch man!

What this points out is that for credit unions, the web offers endless opportunities to communicate with people . Johnson’s story also reminds us that you don’t have to be fancy or spend a lot of money to get a LOT of attention.

If you’d like to see Johnson’s original video posting, go to http://www.youtube.com/watch?v=OkXH7hBbDI0.

To see one of the many news segments about Johnson, go to http://www.youtube.com/watch?v=gyy5x0b4bIE.

And if you’d like to call Johnson, his number is 602-435-3694.

Until next time!
Jeff

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3 Responses

  1. Good luck with your blog.

  2. It also points out the value of doing something new and different. This guy took a truly unique approach to self promotion – and it has paid off handsomely. The longer we do things “by the book” as credit unions, the more we’re going to see the same, modest results.

    Great post, Jeff!

  3. For any readers whom are members of Vancity Credit Union, if you would like to share any of these or other thoughts about Vancity Credit Union (given that we are in the midst of the annual Board elections) please visit http://videosonvancity.ning.com and consider voting for me http://electbriansmith.blogpsot.com

    Cheers,
    Brian

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