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The Power of Storytelling (and Freebies!)

It’s hard to believe how quickly time flies … but I have been at the League for just about 3 1/2 years now! As some of you know, I consistently emphasize using personal stories to drive home the messages that are communicated to the media, your members and other audiences you are trying to reach. This emphasis comes from the work of Andy Goodman, who helps good causes communicate more effectively using storytelling as best practice.

I had the great fortune of attending a workshop Andy led just before I started at the League. It is not an exaggeration to say Andy’s workshop on Storytelling as Best Practice is THE best primer on effective communications I’ve ever gotten. It’s definitely colored my philosophy in the years since.

In addition to his workshops, Goodman, who was involved with two television series you probably remember … The Nanny and Dinosaurs … provides many free or low-cost tools to help non-profits sharpen their storytelling skills.

One of the freebies is a monthly print newsletter called Free Range Thinking, which examines the art of storytelling using real life examples from non-profits across the world. It’s a quick and easy read that comes to your snail mailbox every month. The link provided also allows you to look at back issues.

If you scan Andy’s web site, you’ll see some other resources for little or no cost as well. I’m a real fan of his work, and I hope it brings you some benefit as you demonstrate how your members are being helped at the credit union.

On that same note, Colin Rowan, a contemporary of Andy’s, has started a blog that also examines communications using the art of storytelling. The Rowan Report is linked off this blog – check it out!

If you have any suggestions for communications tools for little or no cost, feel free to suggest them by posting a comment.


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