Members Credit Union Ramps Up Football Promotion

Kudos to Members Credit Union for coming up with a creative, low-cost way to showcase its annual “Football Pick ‘Em” promotion. As mentioned here last week, Matt Davis and a few other credit union staffers … including CEO Jack Braswell … videotaped and produced short segments aimed at showing a more human side of the people who work at Members Credit Union.

Davis has bought Internet advertising on three outlets where Members has locations: WXII-TV in Winston-Salem, where Members is headquartered; the Sandspur, a Hope Mills newspaper; and the Hickory Daily Record. People logging on to these web sites can click on banner ads to view the videos.

The contest costs nothing to play and you do not have to be a member of the credit union to compete. The credit union selects weekly, monthly and grand prize winners in the contest. Weekly prize winners get a cap and a tee-shirt, while the grand prize winner gets to select a gas grill, a high-def television or a desktop computer for their prize.

Davis says about 600 people each year play Football Pick ‘Em, and he’s hoping to grow that number to 2,000 this year with the videos and advertising oomph. Since Matt is a video whiz, the videos didn’t cost them a dime to produce, and the Net ads set them back $1,500.

Matt says the point of the videos is to show the crew at Members as human beings that like to have fun. People you’d want to invite over to the house and surf the ‘net with, or grill out with … or (well you get the idea). It’s great to see people at a credit union having a little fun and not taking themselves too seriously. Way to go, Matt and Members!

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