Charlotte Metro Credit Union, which rolled out an advertising campaign featuring former NBA star (and CMCU member) Muggsy Bogues in 2007, recently rolled out a new ad in the series. The spot, which is airing on the Charlotte FOX, ABC and NBC affiliates, focuses on the CMCU web site, which got a complete makeover last year.
CMCU Director of Marketing Nathan Tothrow said that in the months since the television advertising debuted, the credit union has noted strong asset and core deposit growth. He added that web hits spiked 10% in December – the same time the newest ad hit the airwaves.
Nathan and I had the pleasure of working together on the attempt to bring credit union co-operative advertising to the Charlotte market in 2006. Even though that campaign did not see the light of day, it is great to see Nathan’s vision and dedication to the advertising medium pay off in terrific growth for CMCU.
The ad is linked below – enjoy!
Filed under: Advertising, Branding, Communications, Credit Unions, PR |
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